JetBlue adapts flight network to increase profitability and reduce costs
JetBlue Airways is making significant changes to its flight operations as part of a strategy to streamline costs and increase profitability. The airline told staff on Wednesday that it will cut several unprofitable routes, redeploy planes equipped with its premium Mint business class and streamline its services in Europe.
One of the most notable changes is the decision to stop using Mint-class planes on routes to Seattle starting in April. Additionally, the airline will cease flights from Fort Lauderdale to Jacksonville, from New York's John F. Kennedy International Airport (JFK) to cities such as Austin, Houston, Miami and Milwaukee, as well as between Westchester County and Milwaukee. JetBlue is also ending its service to San Jose, California.
This reshuffle brings challenges, ...